Business

Updated: April 19, 2016

Chick-fil-A “A-List” program gets customers more cluck for their buck

SPRINGFIELD, VA - JULY 26: The sign of a Chick-fil-A is seen July 26, 2012 in Springfield, Virginia. (Photo by Alex Wong/Getty Images)
Alex Wong
SPRINGFIELD, VA - JULY 26: The sign of a Chick-fil-A is seen July 26, 2012 in Springfield, Virginia. (Photo by Alex Wong/Getty Images)

By Leon Stafford

The Atlanta Journal-Constitution

Chick-fil-A has a reputation for top notch service -- think friendly cashiers and a happy “my pleasure” after every order.

But the company treats some guests even better.

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The chicken giant has an “A-List” program that offers some guests behind-the-scenes tours, access to special events and even free food.

But it’s by invitation only and not available at every location.

“Chick-fil-A’s A-list program began as a local restaurant initiative in 2013 and is currently offered in more than 1,100 Chick-fil-A restaurants nationwide,” said spokesman Mark Baldwin. “Customers are invited by franchisees to register which, in turn, allows the local restaurant team to get to know the customer better.”

Loyalty programs are nothing new in the retail industry. Most chains have some form of incentive for their best customers as a lure to keep them coming back.

Baldwin said Chick-fil-A’s goal is to create a one-on-one relationship with customers.

The customer gets “more personalized rewards and communication from his or her local restaurant,” he said. “The end result is a stronger relationship on both sides of the equation.”

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